Tempted by the Fruit of Another
Celebrating Farmers Markets and the 2009 Harvest SeasonGuest:
Mark Mulcahy, Produce Expert
Gail Hayden, Director of California Farmers Markets Association
Berkeley Farmers Market, Live Report
Point Reyes Farmers Market, Point Reyes Station, Live Report
Ferry Plaza Farmers Market, San Francisco, Live Report
Farmers' Markets Facts
Farmers markets allow consumers to have access to locally grown, farm fresh produce, enables farmers the opportunity to develop a personal relationship with their customers, and cultivate consumer loyalty with the farmers who grows the produce. Direct marketing of farm products through farmers markets continues to be an important sales outlet for agricultural producers nationwide. Today, there are more than 4,600 farmers markets operating throughout the nation.
Eating Local and Seasonal
Most produce grown in the United States travels an average of 1,500 miles before it gets sold. Trucking, shipping and flying in food from around the country and the globe takes a toll on the environment and on public health. Visit the Natural Resources Defense Council to find a list of the produce in season in your region.
Find Farmers' Market in Your Area
LocalHarvest maintains a definitive and reliable "living" public nationwide directory of small farms, farmers markets, and other local food sources. Their search engine helps people find products from family farms, local sources of sustainably grown food, and encourages them to establish direct contact with small farms in their local area. Find Farmers' Markets in your region by visiting http://www.localharvest.org/.